|managing the complex graphic packaging development process
The graphic design process of packaging is a chain with many links; especially when it comes to A brands with several product variations and companies that (in addition) produce private labels. Specialized service providers ensure the availablity of the necessary information to produce the packaging design. Complex graphic packaging development processes are often defined in a project or Content Management System. The successful development seems ensured while a technical drawing has been uploaded in the system and approved.
However, in practice, this technical drawing is all too often an illegible fax, an excel list or a drawing from the builder of filling machine. Although submitted and approved, the information is insufficient to base a graphic design on. Using this unreliable information all too often results in long development times (in the worst case the error is discovered after printing) and associated additional costs.